What is a Video Discovery Tour?

The Ultimate Small Business Show and Tell

The simplest way to describe a “Discovery Video Tour” is to call it part “Agency Discovery Process” and part “Documentary Film.”

When advertising agencies take on a new client, they conduct a discovery process that consists of numerous meetings and tours. The agency’s goal is to learn everything it can about the how, what, and why the business does what it does and who it’s doing it for.

The Process is Essential

Discovery done by an agency is a multi-meeting process that can take many weeks and even months of expensive back and forth. A lot of money is spent before a single marketing product is made or a campaign is launched.

Many small business owners find the agency process slow, frustrating, and an expensive waste of time.

While that might be true for some, what’s learned during the process is essential for creating effective marketing campaigns.

Results in Days, not Months

In a matter of days, we’ll take footage from the video tour and turn it into an anchor video, an ad campaign, and a media asset library. We can launch your first campaign in as little as two weeks from shooting.

Do you want a predictable, steady flow of new leads?

With this shoot-and-discover approach, we’ll do “discovery” and simultaneously create quality video, clear audio, and a gallery of crisp still photos you’ll use for months. This shoot will lay the groundwork for your strategic messaging, content creation, and digital ad campaigns. Some of it you’ll repurpose and share for years.

A half-baked DIY ad campaign will get you half-baked results. Why not record the discovery process work with an experienced guide and quickly turn the footage into sharable content and a strategy-based campaign?

Goals of the Discovery Video Tour

Discover Messaging – We’ll learn who you are, what you do, and how and why you do it in an engaging, authentic, docu-style way.
Create a Media Asset Library – Content creators will have easy access to quality photos and videos for ongoing social media and paid advertising opportunities.
Create Anchor Videos – We’ll first focus on a customer center “About Video” and a “Problem Solving” video ad.
Launch a Campaign – Your first low-cost campaign will be designed for audience identification, video views, retargeting, and, in some cases, direct sales.

Why this Process is Powerful

Video is a “not so secret” ingredient to ensuring you are seen and your messaging sticks. It’s not enough to catch a prospect’s attention; good marketing must engage them in a story they want to watch. A story about them. When we focus on “why you do what you do,” all roads lead to the customer.

Remember that a story can be thirty seconds or ten minutes; we could even test a 10-second story hook.

Our system is about:

using video to engage and qualify prospects
learning from video view lengths
retargeting and nurturing promising leads

DIY Marketing is Overwhelming

Most small business owners know that marketing and advertising work, yet

don’t do it. It’s understandable. For many, the complexities of a DIY marketing campaign are overwhelming, and agency retainer fees are too expensive. The solution is a Discovery Video Tour. It’s that sweet spot in the middle.

The tour is an incredibly efficient process for capturing authentic footage that will support paid campaigns and future DIY social media posts. It’s the ultimate small business show and tell.

Everybody knows marketing and advertising works, but most people overcomplicate it. I know that’s easy to say, but it’s true. Results will follow if you follow a proven system, keep costs down, and have the patience to gather data.

Digital marketing must attract leads, nurture prospects, retain customers, and keep your brand “top of mind.” To make it work, you need to create digital content. We all know that creating content can be overwhelming, time-consuming, and expensive.

Digital marketing opened the door for small businesses.

Book a call and learn how to leverage a Video Discovery Tour into a digital marketing advantage.