It’s hard to grow your business without a steady flow of qualified leads and loyal customers; traditionally, that meant dealing with either hefty agency budgets or DIY complexity and overwhelm.
But what if there was a cost-effective alternative that was less expensive than hiring an agency and a lot easier than going it alone? Well, there is.
The alternative is video engagement marketing—a straightforward approach to using what’s best about video products to attract and connect “human to human.” Creating engaging, cost-effective videos has been our specialty for over twenty years.
Learn more about Video Engagement Marketing
Do Your Marketing Efforts Feel Like Gambling?
Most of us understand that business growth requires risk. But when marketing begins to feel like gambling, you’ve got a problem.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker
What’s the Problem?
It’s no wonder some small business owners think advertising doesn’t work and say it wastes money.” They’re right; big-budget advertising doesn’t work for small businesses. Until digital, broadcast-style advertising meant fifty percent of the budget went to campaigns that didn’t convert.
Small Businesses Can’t Do That
A small business must be scrappy. We need to make every quarter work like a dollar. Small businesses are constantly reminded to leverage small-budget testing and collecting important conversion data before scaling a campaign.
Marketing will work for anyone willing to learn from and leverage the incoming data. This is the science of marketing. It’s less expensive and more rewarding than traditional advertising. And best of all, It’s not gambling.
Data is the leverage that will save you real time and money. The correct data is gold!
Most DIY marketing funnels don’t perform well. They fall short, not for the lack of effort but for the lack of strategy, time, and patience.
Let Us Do the Heavy Lifting
Eliminate the Overwhelm of Starting from Scratch
Most small business owners are willing to roll up their sleeves, but we don’t know what we don’t know. How much time and money will you spend making and correcting mistakes?
Paying to learn is a part of business, but repeated failures eventually lead to overwhelm and a loss of self-confidence. This is when many business owners give up on digital marketing, often just before it begins to work.
Let us lighten your load by uncomplicating the process by doing a “Video Discovery Tour.” and get you started with an anchor video, a media library, and a strategy. If you like being hands-on, you can pick it up from there. Or, together, we can move forward. Either way, you’re working from a proven system and not reinventing the wheel.
If you’re not growing, you’re either not marketing or you’re having difficulty with one of these components. (see video power) You can turn this around and have fun in the process.